Commercial work that brings your message to life is an essential part of advertising a brand. Let us communicate your message using a style that isn't something you see in everyday media. We welcome the challenge to find a way to innovate, push limits and bring your audience right to your doorstep.
A promotional video is a perfect way to let your audience get to know your brand on a more personal level. Everyone wants to see what goes on behind the scenes.. Why not let them! Letting people get to know you is a sure way for them to become comfortable with you. Let your journey to build these relationships start with us.
Kia needed to raise awareness for their new ‘Drive Change’ program. In promotion for this event, their agency, Innocean had organized an event where they got a large group of soccer loving kids together with the Toronto FC players to have a fun day of activities. The object was to develop a video for the event so that Innocean could use it in a Direct Marketing campaign. We wanted to find a way to make this project special. We wanted to blow away their expectations.
The statement of work did not call for any voiceovers and we were required to just show the fun nature of the program. Although, knowing some of KIA’s c-suiteswere there and would be speaking publicly at this event about the program, we saw an opportunity. We negotiated our way into the booth of the audio engineer and convinced them to allow us to connect our recording equipment to theirs and wait for the speeches to begin. What resulted was a clear voiceover for our video that came directly from the mouth of KIA’s CMO.
We gave the client the video along with a version sans vo. They chose to use the version with the vo.
DIACC, aka the Digital Identification & Authentication Council of Canada is quite a mouthful. With a name like that, you better believe you won’t be explaining what you do in a few simple words! This was the biggest challenge facing the DIACC. “How do we explain what we do, and how we do it without confusing the heck out of everyone!” We needed to make it explicit, clear and easily relatable to people in any industry. An animated video was the obvious option.
A large consultant firm wanted to take their client to a whole new level. They wanted to show them how seamlessly integrating technology into their customer’s lifestyle could enhance their shopping experience. Our client came to us to create an experience for them that would get their message across in a powerful way that was sure to hit the mark.
Loblaws wants to simplify their customer’s lives and help them be more productive. They needed the ability to visualize the future of today’s technology being used to interact with the customer throughout their day. This means real-time data flow allowing customers to collect, aggregate and analyze useful data, giving Loblaws the capability of responding to their customer’s day to day needs.
To put it simply, we needed to show what it would be like if Ironman ran out of milk and had to take a trip to the nearest grocery store.
What resulted was a video that married live action footage with probably the most motion graphics ever seen in 1:58 min.
West&SOCIAL as a company has always worked closely in the new technology category. This means a lot of cool apps. Irys is an app that we worked on during the summer of 2015 that allows its users to create videos using their smartphones even in too-dark scenarios. Up until now, phone cameras were just not able to provide quality videos in low light without a lighting attachment.
We needed to get Irys’ message across in a way that was unique. We wanted to break the traditional comparison rules so our audience saw something more exciting and most importantly, believable.
The result was a comparative tour around the City of Toronto with 2 smartphones in sight. One using Irys and one not. We developed a custom camera mount to display both phones. The video was visually appealing and delivered a clean and concise message to our client’s audience.
Moving forward the video was used in sponsored Facebook ads to gain our client over 100,000 users within the first three weeks.