ALTO was a new company that, at the time, had little to no work put into the direction of their brand. They looked to West&SOCIAL to get things off in the right direction.
We started by clearly defining exactly what business ALTO was in and how they would affect the everyday consumer. We determined that ALTO was not in the earbuds industry, per se, but were instead in the industry of enabling activity.
Next came the new logo. Something that would speak to the heart and soul of the brand.
Developing an art schema also had great importance. We object was to develop a template for ALTO to follow as well as produce the initial artwork to be used in their website and online presence. We went with modern style imagery that was evocative and dynamic prompting you to view ALTO as “The Next Step In Audio Evolution.” This was accomplished through print production and a crowd-funding video.