Kia needed to raise awareness for their new ‘Drive Change’ program. In promotion for this event, their agency, Innocean had organized an event where they got a large group of soccer loving kids together with the Toronto FC players to have a fun day of activities. The object was to develop a video for the event so that Innocean could use it in a Direct Marketing campaign. We wanted to find a way to make this project special. We wanted to blow away their expectations.
The statement of work did not call for any voiceovers and we were required to just show the fun nature of the program. Although, knowing some of KIA’s c-suiteswere there and would be speaking publicly at this event about the program, we saw an opportunity. We negotiated our way into the booth of the audio engineer and convinced them to allow us to connect our recording equipment to theirs and wait for the speeches to begin. What resulted was a clear voiceover for our video that came directly from the mouth of KIA’s CMO.
We gave the client the video along with a version sans vo. They chose to use the version with the vo.
ALTO was a new company that, at the time, had little to no work put into the direction of their brand. They looked to West&SOCIAL to get things off in the right direction.
We started by clearly defining exactly what business ALTO was in and how they would affect the everyday consumer. We determined that ALTO was not in the earbuds industry, per se, but were instead in the industry of enabling activity.
Next came the new logo. Something that would speak to the heart and soul of the brand.
Developing an art schema also had great importance. We object was to develop a template for ALTO to follow as well as produce the initial artwork to be used in their website and online presence. We went with modern style imagery that was evocative and dynamic prompting you to view ALTO as “The Next Step In Audio Evolution.” This was accomplished through print production and a crowd-funding video.
A large consultant firm wanted to take their client to a whole new level. They wanted to show them how seamlessly integrating technology into their customer’s lifestyle could enhance their shopping experience. Our client came to us to create an experience for them that would get their message across in a powerful way that was sure to hit the mark.
Loblaws wants to simplify their customer’s lives and help them be more productive. They needed the ability to visualize the future of today’s technology being used to interact with the customer throughout their day. This means real-time data flow allowing customers to collect, aggregate and analyze useful data, giving Loblaws the capability of responding to their customer’s day to day needs.
To put it simply, we needed to show what it would be like if Ironman ran out of milk and had to take a trip to the nearest grocery store.
What resulted was a video that married live action footage with probably the most motion graphics ever seen in 1:58 min.
West&SOCIAL as a company has always worked closely in the new technology category. This means a lot of cool apps. Irys is an app that we worked on during the summer of 2015 that allows its users to create videos using their smartphones even in too-dark scenarios. Up until now, phone cameras were just not able to provide quality videos in low light without a lighting attachment.
We needed to get Irys’ message across in a way that was unique. We wanted to break the traditional comparison rules so our audience saw something more exciting and most importantly, believable.
The result was a comparative tour around the City of Toronto with 2 smartphones in sight. One using Irys and one not. We developed a custom camera mount to display both phones. The video was visually appealing and delivered a clean and concise message to our client’s audience.
Moving forward the video was used in sponsored Facebook ads to gain our client over 100,000 users within the first three weeks.